The prospect of launching a children’s version of the revived Intervision Music Contest is currently under serious consideration in Moscow. This development, publicly endorsed by a top government official, places the future of the existing, internationally growing youth competition, "Our Generation" (Наше поколение), at a pivotal crossroads.
Official Endorsement Spurs Intervision Expansion
The discussion gained significant momentum following recent remarks from Sergey Kiriyenko, First Deputy Chief of Staff of the Presidential Administration of the Russian Federation. Kiriyenko, commenting on the successful adult Intervision held in September, stated, "The idea with the children's [contest] is good. Let's try to discuss such an idea with the supervisory board."
This endorsement, reported by TASS, connects the potential children's event directly to the state’s broader strategy: establishing the Intervision brand as a major, high-profile platform for cultural exchange with nations outside the traditional Western cultural sphere. The children’s version would serve as a long-term investment in this global cultural projection.
"Our Generation"
Any plans for a "Junior Intervision" must first address the established success of the existing "Our Generation" International Televised Children's Song Contest. Launched in 2023, the event was explicitly developed as an alternative to the Junior Eurovision Song Contest.
The third edition, held in Moscow in October 2025, confirmed the contest’s growing international reach. It brought together young artists from 16 countries, marking a significant milestone with the first-time participation of the United States, alongside nations from BRICS (like China and Brazil), Africa, and the former Soviet space. With support from the Ministry of Foreign Affairs and the Presidential Foundation for Cultural Initiatives, "Our Generation" has already proven its ability to attract high-level international talent and serve the state’s diplomatic goals.
The emergence of the "Junior Intervision" concept presents a key question for the Kremlin’s cultural projects: Will the two contests coexist, or will one absorb the other?
Cultural analysts suggest that the most streamlined and probable course of action would be an evolution or rebranding. By elevating the existing "Our Generation" into "Junior Intervision," the project can immediately leverage the current contest's established infrastructure, successful track record, and existing network of international partnerships. This would instantly give the new Intervision youth brand a proven global footing without having to build a complex international operation from scratch.
While the possibility of launching a separate contest exists, analysts argue that running two similar, large-scale, state-backed international music events would be inefficient. The preference appears to be consolidation: utilizing the success built by "Our Generation" to propel the "Junior Intervision" name forward, cementing Russia's goal to be a central host for a major global youth cultural platform.
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