Rauhan Malik: Bringing Kashmiri Heritage with "Ishq" for India at Intervision 2025

India made a significant mark at Intervision 2025 with the selection of Rauhan Malik, a Kashmiri singer, composer, and producer. His entry was a multifaceted statement, not just of India's musical talent but of the unique culture of his native Kashmir, presented in a contemporary, internationally resonant format.

The Road to Intervision: From Kashmir to Global Streams

Rauhan Malik's professional journey is defined by his blend of traditional Kashmiri heritage with modern musical genres. Known for his fusion of folk motifs with elements of rock and pop music, Malik's work tells the story and cultural identity of Kashmir through a fresh, innovative sound, setting him apart from mainstream Bollywood. His high-profile song, "Ishq" (meaning "Love"), was released in 2024 and had already achieved massive success before the contest, amassing millions of streams on digital platforms. India's presence was exceptionally strong, with Malik's selection being a key effort by the BRICS Culture Media Forum and Kashmir Talkies Entertainment. Furthermore, renowned Bollywood composer Dr. Jaan Nissar Lone served as a jury member, and actress Stefy Patel co-hosted the event, establishing India's influence both on and off the stage.

The Contest Performance and Theme

Rauhan Malik performed the already successful pop-ballad "Ishq" (Hindi for "Love"). The song was originally presented as a musical film shot in Kashmir, underscoring his mission to promote the unique melodies of his native region worldwide.

Rauhan Malik's Stated Theme:

Rauhan Malik described the song "Ishq" as "a message to the girl of his dreams, wishing her happiness and peace." The official contest materials highlighted the song's use of "refined poetic metaphors" that make the composition a "perfect example of high song lyrics." His performance was met with significant attention, and he was given the honor of being the showstopper, closing the final performances of the Intervision 2025 show.

Contest Result and Life After Intervision

India secured a strong ranking in its debut appearance, proving the global appeal of modern Kashmiri music. Following the contest, Rauhan Malik used the international platform to further accelerate his career. He continued his work in music education, mentoring the next generation of musicians, and capitalized on the global exposure to build his brand and that of Kashmiri music, reinforcing his status as a key figure in the contemporary Indian music scene.